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5 Steps To A Successful Product Launch In A Highly Competitive Market

5 Steps To A Successful Product Launch In A Highly Competitive Market

A rock thrown into a quarry differs from other rocks only in shape and size. This logic can be applied to product launches. Launching a new product or service isn’t what it used to be. The market is oversaturated with products, promises and ‘innovations’, and customers have become more cynical. They’re used to companies claiming … Read more