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Elli Bishop's Articles

Why the Humble Quiz is a Brilliant Content Marketing Tactic

You might be surprised to learn that the number one article on “The New York Times” in 2013 wasn’t an article, it was a quiz. […]

Lessons from Three Big Business Failures

Failure is full of lessons and, over the last decade, the demise of several once extraordinarily successful businesses are providing us with plenty of them. […]

6 Brands That Will Have You Rethinking Your Social Media Marketing Strategy

It’s no secret; social media marketing isn’t as straightforward as it used to be and consumers are getting more socially savvy by the moment. Today’s […]