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7 Things You Need to Know to Run a Successful Photo Contest on Facebook

Photo Contests have only increased in popularity over the last few years as smartphone cameras have improved and we’ve entered the age of the “selfie.” However, the online landscape has also changed a great deal. The growth of mobile internet traffic, in particular, is a game changer, making mobile responsive photo contests an absolute must. … Read more

How to Deal with Cheating on Facebook

Cheating is as old as humanity. It happens in all walks of life including school, business and sport. In fact it happens all the time. It even occurs on Facebook where over one billion people check in every month. It’s a frequent and recurring issue for marketers running Facebook contests, and it’s one of the … Read more

4 Cool Facebook Tools to Run Contests on Your Timeline

Facebook tools are the engine room of Facebook marketing. They are the nuts and bolts that turn a Facebook page from a pretty face to a marketing portal. If you want to run a contest, create a custom tab and offer incentives you need some help. Here are four Facebook tools to help you run … Read more

Why Promoting on the Facebook Timeline is Good and Bad

Facebook has made another change to how you can market on Facebook. Is this good news or not? A couple of years ago, they decided to forbid running promotions directly on the page and made the use of a third party app mandatory. This restriction is now gone.  You can now run a promotion without … Read more

What Happened to Your Facebook Page’s Reach?

If you’ve been keeping an eye on your Facebook page’s reach metrics, you may have noticed some changes in what you’re seeing and who’s seeing you. In February, Facebook announced they had killed a bug which had been affecting the way reach had been reported within insights since last September.  Actual reach was never affected, but the way it … Read more