• flipboard

Evelyn Timson's Articles

The 5 Elements of Narrative Structure That Brands Use to Inspire Prospects

The 5 Elements of Narrative Structure That Brands Use to Inspire Prospects

We all like to hear stories. The concept of telling and being told them is as old as human civilization itself. It should be of […]

5 Ways Video Content Can Dramatically Boost Your SEO Efforts

5 Ways Video Content Can Dramatically Boost Your SEO Efforts

Google’s ability to differentiate good content from bad is becoming more and more sophisticated. SEO strategies are starting to favour user experience over the link […]

The Help-Hub-Hero Approach to Video Content Strategy

The Help-Hub-Hero Approach to Video Content Strategy

Today’s digitally savvy new media consumers are voracious consumers of content. But this voracity has evolved over the years to become more refined and discerning […]

how-video-content-complements-multi-channel-storytelling

How Video Content Complements Multi-Channel Storytelling

The internet is changing… The proliferation of new communication channels and social networks, built on peer to peer endorsement and content sharing, has created as […]