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5 Ways Video Content Can Dramatically Boost Your SEO Efforts

5 Ways Video Content Can Dramatically Boost Your SEO Efforts

Google’s ability to differentiate good content from bad is becoming more and more sophisticated. SEO strategies are starting to favour user experience over the link building tactics of old. At the forefront of this change is video content. Although a video obviously can’t be ‘read’ and therefore contextualized by Google in the same way that … Read more

Categories SEO

The Help-Hub-Hero Approach to Video Content Strategy

The Help-Hub-Hero Approach to Video Content Strategy

Today’s digitally savvy new media consumers are voracious consumers of content. But this voracity has evolved over the years to become more refined and discerning in appetite. Just as the proliferation of coffee shops has seen us become coffee connoisseurs, so too has the proliferation of online video content seen consumers’ patience with crude brand … Read more

How Video Content Complements Multi-Channel Storytelling

how-video-content-complements-multi-channel-storytelling

The internet is changing… The proliferation of new communication channels and social networks, built on peer to peer endorsement and content sharing, has created as many challenges as it has opportunities for this generation of brand marketers. Whilst the rewards are obvious – potential virality, consumer advocacy, industry influencer exposure, market research and real time … Read more