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Evelyn Timson 
We all like to hear stories. The concept of telling and being told them is as old as human civilization itself. It should be of little surprise then, that this fact hasn’t escaped savvy marketers looking to create powerful and enduring brands. Of course, there is always another agenda to telling stories in brand marketing, … Read more
Google’s ability to differentiate good content from bad is becoming more and more sophisticated. SEO strategies are starting to favour user experience over the link building tactics of old. At the forefront of this change is video content. Although a video obviously can’t be ‘read’ and therefore contextualized by Google in the same way that … Read more
Today’s digitally savvy new media consumers are voracious consumers of content. But this voracity has evolved over the years to become more refined and discerning in appetite. Just as the proliferation of coffee shops has seen us become coffee connoisseurs, so too has the proliferation of online video content seen consumers’ patience with crude brand … Read more
The internet is changing… The proliferation of new communication channels and social networks, built on peer to peer endorsement and content sharing, has created as many challenges as it has opportunities for this generation of brand marketers. Whilst the rewards are obvious – potential virality, consumer advocacy, industry influencer exposure, market research and real time … Read more
