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Huyen Truong Search engines such as Google are seen as black boxes that hand out page one search rankings for websites and blogs based upon secret and mysterious calculations. In essence that is true. Hundreds of scientists and mathematicians are constantly working in quiet rooms to increase the artificial intelligence of its search engine. Some search engine optimisation experts have used … Read more
I’m often shocked by the websites of some people who approach me to do SEO work. I am forced to question whether they are really ready for SEO, when it’s obvious that their website requires so much more important preliminary work. Let me tell you what some SEO agencies might do: Ask you how many … Read more
You’re wasting your money. Every time you spend big on AdWords, SEO and social campaigns – it’s all pointless. Because people are clicking, but your website is scaring them off. First impressions count. In fact, research shows us that web design drives a whopping 94% of first impressions. Bad design leads to lower trust and … Read more
Google freaks me out. How about you? It seems like they are always on the verge of making a big search algorithm change. As marketers we feel handcuffed, gagged and strapped to a chair – the search engines can do what they want to us. Recently I attended the Search Marketing Expo, and it helped. … Read more
After years in SEO, I’ve seen thousands of websites and audited hundreds of them. After a while, one starts to notice trends. The same basic SEO errors are repeated over and over. Most of these are easy to find and fix, the kinds of things that any decent SEO consultant should be aware of. If … Read more