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Irina Weber 
The world is becoming more and more mobile. Customers don’t just search for products, services or businesses; they want to get these results at arm’s length. Users want Google to use their location every time they search for something, even if they don’t add location modifiers like “near me,” addresses, etc. According to Google, these … Read more
According to the Moz 2018 local search ranking factors study, NAP consistency is really important for local SEO. Building local citations with consistent NAP (Name, Address, Phone Number) data on your Google My Business (GMB) profile and listed online addresses can affect your search rankings. First, Google decides where to rank your business by dragging … Read more
There are a lot of online businesses looking for effective ways to improve and enhance their content marketing tactics. Creating locally-relevant content can help businesses increase conversions and strike a chord with their target audience. According to the CMO Council report, 50% of marketers understand the clear need to localize content to maintain business growth … Read more
Have you ever struggled to write compelling headlines for your blog posts or web pages? I’m guessing, time and time again. Without an awesome headline, even the most interesting articles can go unnoticed by the masses. Based on Copyblogger research, 80% of visitors will read headlines on your blog, and only 20% will read the … Read more
Many people that are new to SEO are often wondering whether mobile and local search go hand in hand. The experts know that the answer is definitely yes! Mobile and local search are a powerful SEO couple. When optimizing your website for mobile devices as a general SEO practice, you should optimize it for local … Read more