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9 Common Google My Business Mistakes (And How To Avoid Them)

9 Common Google My Business Mistakes (And How To Avoid Them)

Are you monitoring your Google My Business listing to ensure the accuracy of information? Failure to monitor the information about your business showing in a Google search can create a bad user experience for your prospective customers. Below are the nine most common Google My Business (GMB) mistakes that business owners make and how to … Read more

Categories SEO

The 10 Most Significant SEO Metrics You Need To Study and Improve

The 10 Most Significant SEO Metrics You Need To Study and Improve

Understanding how your SEO efforts are actually working requires studying the data created by the traffic you receive after implementing new tactics. No longer is simply looking at keyword ranking enough to assess the effectiveness of your work. To properly measure the return on investment earned by your SEO practices there are now a wide … Read more

Categories SEO

10 Fundamental SEO Metrics You Need to Study in 2018

10 Fundamental SEO Metrics You Need to Study in 2018

Understanding how your search engine optimization (SEO) efforts are actually working requires studying the data created by the traffic you receive. No longer is simply looking at keyword ranking enough to assess the effectiveness of your work. To properly measure the return on investment earned by your SEO practices, there are now a wide variety … Read more

Categories SEO

Everything You Need to Know About LinkedIn Lead Generation Forms

Everything You Need to Know About LinkedIn Lead Generation Forms

In April 2017, LinkedIn launched a service known as Lead Generation Forms (also known as Lead Gen Forms), targeted specifically at mobile phone users. The reasoning behind this? It’s been proven that contact information form completion is significantly lower for those completing forms on mobile phones rather than desktop computers. Lead Gen Forms was created to … Read more