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Gamification In B2B Marketing: Why You Need It + 8 Real-World Examples

Gamification In B2B Marketing: Why You Need It + 8 Real-World Examples

Gamification. Sounds fancy, right? It is, and it isn’t. Essentially, gamification is a marketing technique that engages people through the use of game-like elements. Typical examples of gamification in marketing include contests, loyalty programs, quizzes, and actual games. Some advantages to using gamification techniques in your marketing are customer engagement, more time on-site, improved brand … Read more