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Jason Parks It’s the time of the year, when you should start thinking (again) about your digital marketing strategy. As the weather starts to cool down, digital marketers’ brains just begin to warm up and think about the budget for the New Year. The million-dollar question is what are the best digital networks to invest into and … Read more
As the Cleveland Cavaliers face the Golden State Warriors in the NBA Finals, it marks LeBron James’ fifth consecutive NBA championship appearance. The last player to appear in five consecutive NBA Finals was Bill Russell in 1966. What is almost as impressive as LeBron’s on-the-court achievements, is what he has accomplished off the court from … Read more
Regardless of how hard you try, your ex-boyfriend or girlfriend can be nearly impossible to forget about. You have forged memories with this person (both good and bad) over a certain timespan that are hard to let go. On some days, Facebook facts can feel like you ex, even to the most social media-savvy marketer. … Read more
Marketers are constantly frustrated with the return on investment from Facebook. General Motors was one of the first large brands to vent their annoyance when they cut their Facebook advertising spend back in 2012. If you work for a large company, increasing your brand presence can justify the time, money and effort spent on Facebook. Unfortunately, … Read more
Imagine spending months writing a novel and having an esteemed journalist for the New York Times review your book. You are a nervous wreck waiting for the criticism or praise. After several weeks, you finally get a hand written letter from the writer stating that it is a masterpiece and one of the greatest books … Read more