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How to Improve Website Engagement in the Era of Information Overload

How to Wrangle Website Engagement in the Era of Information Overload

Despite the best efforts of marketers who spend hours crafting click-bait headlines for social media, most of us scroll straight past them. Unfortunately, this is the most likely behavior of your customers too. The information overload epidemic is real and it’s posing a dilemma for marketers who are desperately searching for attention. How do you … Read more

How to Adapt Your Content Strategy to the Future of Google

How to Adapt Your Content Strategy to the Future of Google

SEO is one of the fastest-changing marketing channels and no wonder! Google is coming up with dozens of updates and changes each year forcing forward-thinking digital marketers to come up with more and more ways to keep up. But keeping up is not even enough. In order to maintain consistent search engine visibility marketers need … Read more

Categories SEO

How To Optimize Your Product Page For Voice Search

How To Optimize Your Product Page For Voice Search

Voice search is taking the search industry by storm… While we are watching the breath-taking adoption of smart voice assistance and subsequent growth of searching-by-voice popularity, marketers still don’t have the fundamental question figured out: With half of search queries predicted to soon be spoken (and hence half of the search results being spoken), where … Read more

Categories SEO