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Jessy Troy 
The months seem to be whipping by in a whirlwind and before long we will be into the new year. While it can be easy to get caught up in plans for marketing for the holidays, casting your eye further is necessary. Because 2020 is more than just a milestone, it is an opportunity to … Read more
Video on demand (VOD) is the future and the future is here. All over the web, new services are popping up, offering consumers a new way to view their media. Some of that is already published media that they have bought the rights to (Shudder). Others are original content made by these services, giving them … Read more
Despite the best efforts of marketers who spend hours crafting click-bait headlines for social media, most of us scroll straight past them. Unfortunately, this is the most likely behavior of your customers too. The information overload epidemic is real and it’s posing a dilemma for marketers who are desperately searching for attention. How do you … Read more
SEO is one of the fastest-changing marketing channels and no wonder! Google is coming up with dozens of updates and changes each year forcing forward-thinking digital marketers to come up with more and more ways to keep up. But keeping up is not even enough. In order to maintain consistent search engine visibility marketers need … Read more
Voice search is taking the search industry by storm… While we are watching the breath-taking adoption of smart voice assistance and subsequent growth of searching-by-voice popularity, marketers still don’t have the fundamental question figured out: With half of search queries predicted to soon be spoken (and hence half of the search results being spoken), where … Read more