Kasey Luck

A lot has been written about the importance of email marketing. And that’s for good reason: if we look at the ROI, email is the best-performing channel, with much higher conversion and retention rates than social media. Email marketing is like a headed cabbage. It might seem like a simple concept, but it has many … Read more

Here’s the deal: video is huge right now, and it’s only going to get bigger. But don’t just believe me on that, check out these facts: Snapchat (an app for making and consuming video) is only 5 years old and valued at $20B Facebook-owned Instagram recently copied Snapchat video features almost one-to-one Facebook VP Nicola … Read more