Kayleigh Alexandra

Of the many issues that can lead businesses astray, perhaps the most common is the inability (or refusal) to change course. It’s understandable, admittedly: once you get into a habit that’s produced results, it’s most comfortable to keep going. But that doesn’t make it any less damaging. Think about all the companies that didn’t adapt … Read more

Trust is one of the most valuable business resources in the modern digital world. The internet is awash with wild claims about everything from competitive pricing to product quality, so you sadly can’t give websites the benefit of the doubt. If a particular brand is going to win your business, it must first convince you … Read more