Kayleigh Karutis

Note: This piece is based on work largely written by Jon Bishop, former Director of Growth at Heap and the CEO of Better Marketing Decisions. Digital marketing encompasses a huge variety of tactics, tools, and platforms – and learning all of them doesn’t happen overnight. There’s a ton of material out there, and most of … Read more

Digital marketing is more than knowing how to run a Facebook ad campaign or conduct SEO research. It’s a set of skills and a way of thinking that, when taken holistically, can add incredible – even business-changing – insight to an organization, no matter how small. This excerpt of a guide to digital marketing runs … Read more