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Kevin Bobowski 
Content marketing is approaching an inflection point – this inflection point will determine the role of content marketing in the modern marketing technology stack. It seems that, everywhere you go, content marketing and native advertising have become the hot-button topic du jour, as it becomes increasingly apparent how these strategies have the potential to drive … Read more
Today’s social media marketing campaigns have a big job to accomplish for brands. They are a vehicle for consumers to discover new products and engage with brands, but companies now expect them to close the deal and drive revenue, converting an online audience into loyal customers. According to research compiled by MobStac in 2013, 78 … Read more
Most marketers approach the new year with a burst of resolve and a vow to tick off items on their marketing wish lists. But the digital world is evolving so rapidly that many marketers are left wondering which trends and technologies will endure beyond 2014, and which will just be flashes in the pan. My … Read more