Kevin George

We’ve put together some actionable tips to help you create high-converting holiday email campaigns that cut through the inbox noise. 

We are now in 2022. If accessible email design still hasn’t made it to your top 3 criteria while creating your campaigns, believe us, you are due for a strategy overhaul. Approximately 15% of the global population live with some form of disability; more than a quarter suffer from visual impairment. Hence, if you’re not … Read more

The disruption and chaos of 2020 continued well into 2021. What does 2022 have in store for us? I think that the year will bring a new sense of hope, appreciation, and gratitude, along with more meaningful connections – not only between individuals but also between brands and individuals. In fact, in the coming year, … Read more

Triggered emails can help to build long-lasting relationships with prospects and customers alike. According to GetResponse, these emails show a 38.03% open rate and a 6.76% click-through rate. One of the biggest advantages of triggered emails is their longevity. It is quite possible that visitors who receive these emails engage with them some months later. … Read more

The eCommerce industry has gained immense momentum in recent times. eCommerce businesses are all set to reach a new high in 2021 with an exponential growth rate of 265%. With the intense competition in the marketplace, eCommerce businesses must try their best to stand out and draw the attention of their target audience. Out of … Read more