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Kevin George's Articles

How to Create an Impactful Triggered Email Workflow

How to Create an Impactful Triggered Email Workflow

Triggered emails can help to build long-lasting relationships with prospects and customers alike. According to GetResponse, these emails show a 38.03% open rate and a […]

8 eCommerce Email Automation Workflows to Skyrocket Your Business

8 eCommerce Email Automation Workflows to Skyrocket Your Business

The eCommerce industry has gained immense momentum in recent times. eCommerce businesses are all set to reach a new high in 2021 with an exponential […]

Email Marketing Trends 2021: Are You Ready to Overhaul Your Email Strategy?

Email Marketing Trends 2021: Are You Ready to Overhaul Your Email Strategy?

Email marketing is one of the most dynamic fields that has continued to evolve into an effective marketing channel for marketers. Every year, there are […]

How to Create Dark Mode Compatible Emails That Still Look Great

How to Create Dark Mode Compatible Emails That Still Look Great

2018 brought the dawn of Dark Mode in the world of email marketing. Apple brought Dark Mode to its desktop email client in that year. […]

How To Jazz Up Your Emails With Rich Media (Inspiration From Brands That Are Nailing It)

How To Jazz Up Your Emails With Rich Media (Inspiration From Brands That Are Nailing It)

Emails have come a long way… From simple plain text messages for communication to one of the most preferred channels for marketing. With businesses large […]

How To Win At Your Holiday Email Marketing Strategy This Festive Season

How To Win At Your Holiday Email Marketing Strategy This Festive Season

‘Tis the season to be jolly! That’s right, the holidays are right here (well, almost)! Marketers are all set to roll out competitive sales tactics […]