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Empathy Marketing: How B2B Businesses Can Gain a Competitive Advantage

Empathy Marketing: How B2B Businesses Can Gain a Competitive Advantage

Businesses need relationships to thrive. When compared to first-time customers, repeat customers spend 67% more on purchases. Empathy is essential to build relationships that create repeat customers. This is especially true for B2B companies because their patrons are looking for the best way to satisfy their customer base. Empathetic marketing means your client is at … Read more

6 B2B Marketing Trends You Can Expect in 2022

6 B2B Marketing Trends You Can Expect in 2022

We can already see how digital transformation and the eCommerce boom are set to revolutionize the way we’ll sell in 2022. B2B trends have also permanently evolved to reflect new market behavior. After being forced to innovate to survive the devastating effects of coronavirus on businesses, marketers now hope that emerging B2B trends will help … Read more

How B2B Marketers Can Get the Most Out of Account-Based Marketing

How B2B Marketers Can Get the Most Out of Account-Based Marketing

Marketing today is all about personalization. Marketers compile massive amounts of data on potential customers to help build targeted B2C advertising experiences for anyone who happens to be online. But personalization is also taking over in the B2B world – account-based marketing (ABM) is a prime example. There has been a tremendous push to get … Read more

How to Maximize Your Influencer Marketing Investment (and Stop Wasting Money)

How to Maximize Your Influencer Marketing Investment (and Stop Wasting Money)

All consumer-oriented businesses today know that they must be active on social media to stay relevant. As a result, social media marketing has overtaken traditional advertising as the prime channel for connecting with potential customers. Indeed, many organizations now believe that social media is by far the most effective marketing channel. Influencer marketing can be … Read more