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The 9 Best Strategies to Grow Your Brand with TikTok

The 9 Best Strategies to Grow Your Brand with TikTok

TikTok is flourishing with over 1 billion users, and this video-focused platform is now more popular than Google! Although it has enjoyed massive growth over the past couple of years, there is still room for further expansion in the future. TikTok is transforming the course of eCommerce and marketing. And with novel commerce releases and … Read more

5 Ways to Turn Unloved Blog Content Into a B2B Marketing Jackpot

5 Ways to Turn Unloved Blog Content Into a B2B Marketing Jackpot

B2B content marketing is a unique challenge. You have to post content regularly, insightfully, and uniquely, which can be very difficult given that many topics are constantly rehashed or restated by your competitors. How can you make your B2B content marketing as effective and useful for your readers as possible? In some cases, you can … Read more

Empathy Marketing: How B2B Businesses Can Gain a Competitive Advantage

Empathy Marketing: How B2B Businesses Can Gain a Competitive Advantage

Businesses need relationships to thrive. When compared to first-time customers, repeat customers spend 67% more on purchases. Empathy is essential to build relationships that create repeat customers. This is especially true for B2B companies because their patrons are looking for the best way to satisfy their customer base. Empathetic marketing means your client is at … Read more

6 B2B Marketing Trends You Can Expect in 2022

6 B2B Marketing Trends You Can Expect in 2022

We can already see how digital transformation and the eCommerce boom are set to revolutionize the way we’ll sell in 2022. B2B trends have also permanently evolved to reflect new market behavior. After being forced to innovate to survive the devastating effects of coronavirus on businesses, marketers now hope that emerging B2B trends will help … Read more

How B2B Marketers Can Get the Most Out of Account-Based Marketing

How B2B Marketers Can Get the Most Out of Account-Based Marketing

Marketing today is all about personalization. Marketers compile massive amounts of data on potential customers to help build targeted B2C advertising experiences for anyone who happens to be online. But personalization is also taking over in the B2B world – account-based marketing (ABM) is a prime example. There has been a tremendous push to get … Read more