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Lee Li Feng's Articles

How B2B Marketers Can Get the Most Out of Account-Based Marketing

How B2B Marketers Can Get the Most Out of Account-Based Marketing

Marketing today is all about personalization. Marketers compile massive amounts of data on potential customers to help build targeted B2C advertising experiences for anyone who […]

How to Maximize Your Influencer Marketing Investment (and Stop Wasting Money)

How to Maximize Your Influencer Marketing Investment (and Stop Wasting Money)

All consumer-oriented businesses today know that they must be active on social media to stay relevant. As a result, social media marketing has overtaken traditional […]