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Mark Schmulen More often than not, Facebook marketing is a numbers game and the goal is to get as many “Likes” as possible. It’s human nature. We always want more, and the same certainly applies to social media marketing. However, the true value of social media is not about how many fans and followers you have—it’s about … Read more
In today’s highly-connected world, effective marketing is no longer about broadcasting content and promotions. Talking at your customers just doesn’t fly — that’s the old way. Social media has changed (for the better) the way businesses connect and communicate with their customers and prospects. Consumers want more than just content; they want to get to … Read more