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Mark Schmulen's Articles

5 Ways to Turn Facebook Likes into Marketing Results

More often than not, Facebook marketing is a numbers game and the goal is to get as many “Likes” as possible.  It’s human nature.  We […]

Combine Email and Social for True Engagement

In today’s highly-connected world, effective marketing is no longer about broadcasting content and promotions. Talking at your customers just doesn’t fly — that’s the old […]