Mark Schaefer

One of the myths on the web today is that the people we look up to were mysteriously placed there by alien forces. They have some unknowable advantage over us that made them rise to the top. But that’s not the case at all. Everybody starts at the bottom. Everybody can rise to the top. … Read more

One of the most intoxicating measurements in all of marketing is “web traffic.” It’s measurable. It’s binary. We can actually do something to affect the results. It makes us feel good to see the “hockey stick” graph of all these new visitors surfing our site. But as any experienced marketer knows, for most businesses, nearly … Read more