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Mark Schaefer's Articles

How to Create Exceptional Content Even If You Suck at Creating Content

How to Create Exceptional Content Even If You Suck at Creating Content

One of the myths on the web today is that the people we look up to were mysteriously placed there by alien forces. They have […]

A Sharp Smart Alert Happy Red Fish With Open Eyes Going In Oppos - Build trust not traffic

Why You Should Focus On Trust, Not Traffic

One of the most intoxicating measurements in all of marketing is “web traffic.” It’s measurable. It’s binary. We can actually do something to affect the […]