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Matthew Yeoman Social proof is a concept that is as old as time. It has just begun to gain traction amongst online marketers as it explains a lot about the success of some online ventures, and the failure of others. To put it simply: “Social proof in a social media context is the theory that accounts that … Read more
The concept of viral marketing has taken up the time of modern marketers for around 10 years now. This attention has been warranted from a marketers standpoint as some effective marketing has been done. It has also paid off from a consumer standpoint in that plenty of interesting content has gone into their ever hungry … Read more