Megan Mahoney

Most companies spend a quarter of their marketing budget on content marketing. However, there is still a shocking percentage of companies that haven’t seen great results from content efforts. A 2019 survey by the Content Marketing Institute found that 51% of B2B marketers find their content programs moderately successful, while 22% claim that content has … Read more

It’s not uncommon for a company’s marketing strategy to eventually start plateauing. Content requires patience and consistency, but sometimes you reach a point where you need something extra to move the ship forward. You’ll see content plateaus at various points in your marketing, such as after you hit 10,000 visitors, again after you hit 50,000 … Read more