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Mehroz Khan 
With over 500 million active users per month, and more than 20 billion photos and videos shared, Instagram has become the emerging social media tool in the marketing world. Recently Instagram got a makeover, and changed its logo. But did you know, along with the logo changes, there were a lot of other BIG changes. From … Read more
On 2nd August 2016, Instagram Introduced Instagram Stories, a new feature with remarkable similarities to Snapchat. Instagram Stories is surely an act of digital and business warfare. That’s the only way I can interpret Facebook’s apparent go-forward strategy for tackling Snapchat, a social media juggernaut Facebook once tried to buy. As of today, Facebook appears … Read more
The single most important strategy in today’s content marketing world is using video. Whether it’s video on Facebook, Twitter, Snapchat or YouTube, the content you need to be thinking about creating and marketing on social media for your business is video. Period! No matter what you’re selling, no matter what your company does, if you … Read more
Facebook is all the rage this year… There are 1.65 billion monthly users which in and of itself is a huge number, but it also defines an extremely diverse audience. Love or hate the platform, there is no getting away from the power of Facebook, especially when you are trying to build your online presence. And … Read more
Many marketers confuse the concept of a landing page and a homepage, bundling them up as one. It’s important to see these as two different web pages, which are equally important for your website, but have dfferent functions to perform. Your homepage is designed to serve several purposes in one go, such as introducing your … Read more