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Melissa Burns's Articles

How to Use Customer Journey Mapping to Transform Frustration Into Conversion

How to Use Customer Journey Mapping to Transform Frustration Into Conversion

One of the biggest problems faced by businesses and brands is that they see their product from their own perspective; they’re too obsessed with the […]

the-latest-trends-in-native-advertising-and-how-to-avoid-scams

The Latest Trends in Native Advertising (and How to Avoid Scams)

Native advertising isn’t really a new trend. Ads that ‘mask’ themselves by matching the surrounding content, date back to the beginning of the 20th century. […]