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Melissa Burns 
Storytelling has been considered an art form for millennia – people capable of telling compelling stories have always been treated with respect and fascination. Today, this is reflected even in the way people are making their buying decisions. Brands with interesting, original, unusual stories can hope to sell more than their blander competitors. The reason … Read more
Video plays a progressively significant role in marketing and is currently one of the most effective ways of engaging with potential customers and attracting their attention. However, many marketers don’t understand that this approach is a little bit more complicated than simply shooting a video and making it available on the Internet. Video marketing is … Read more
One of the biggest problems faced by businesses and brands is that they see their product from their own perspective; they’re too obsessed with the bells-and-whistles of the backend, and neglect to consider customer experience. Customer Journey Mapping is fundamentally designed to address that – to give companies the ability to get a customer’s eye … Read more
Native advertising isn’t really a new trend. Ads that ‘mask’ themselves by matching the surrounding content, date back to the beginning of the 20th century. However, their true rise on the Internet has started only in 2015 when The New York Times and some other major publications started to experiment with sponsored posts. Today, we … Read more