"Join over 25 million other readers that have been educated and inspired to transform their life and business"

How to Create Compelling Brand Stories in a Noisy World

How to Create Compelling Brand Stories in a Noisy World

Storytelling has been considered an art form for millennia – people capable of telling compelling stories have always been treated with respect and fascination. Today, this is reflected even in the way people are making their buying decisions. Brands with interesting, original, unusual stories can hope to sell more than their blander competitors. The reason … Read more

8 Video Marketing Mistakes That Are Killing Your Sales

8 Video Marketing Mistakes That Are Killing Your Sales

Video plays a progressively significant role in marketing and is currently one of the most effective ways of engaging with potential customers and attracting their attention. However, many marketers don’t understand that this approach is a little bit more complicated than simply shooting a video and making it available on the Internet. Video marketing is … Read more

How to Use Customer Journey Mapping to Transform Frustration Into Conversion

How to Use Customer Journey Mapping to Transform Frustration Into Conversion

One of the biggest problems faced by businesses and brands is that they see their product from their own perspective; they’re too obsessed with the bells-and-whistles of the backend, and neglect to consider customer experience. Customer Journey Mapping is fundamentally designed to address that – to give companies the ability to get a customer’s eye … Read more