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Mercy Livingstone's Articles

How Location Data Is Reshaping Mobile Advertising and Attribution

How Location Data Is Reshaping Mobile Advertising and Attribution

With increasing smartphone penetration worldwide, marketers have rightly adopted the mobile-first approach. However, in a world of ad-blocks, marketers need to be careful of delivering […]

What Impact Does Google AMP Have On SEO? Here’s Everything You Need To Know

Accelerated Mobile Pages (aka Google AMP), is an open source initiative backed by Google that helps publishers design mobile-friendly pages that load instantly on mobile […]