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Michael Becker's Articles

25 Ways Artificial Intelligence is Helping eCommerce Marketers

eCommerce brands around the world are stepping into the new age of customer experience, using marketing’s hottest technology – artificial intelligence – to go from […]

45-ways-to-create-better-customer-experiences-with-emotion

45 Ways to Create Better Customer Experiences With Emotion

Recent research by the Temkin Group showed that how a customer feels about an interaction with a company is the most powerful indicator – and […]

Why Email Is Essential to Your New Omnichannel Marketing Strategy

Why Email Is Essential to Your New Omnichannel Marketing Strategy

Email is one of the most effective digital communication channels, and delivers the highest ROI of any marketing tactic (email marketing generates $38 for every $1 […]