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25 Ways Artificial Intelligence is Helping eCommerce Marketers

eCommerce brands around the world are stepping into the new age of customer experience, using marketing’s hottest technology – artificial intelligence – to go from reactive to proactive, boost conversions, and predict revenue.                           We’ve assembled a detailed list of 25 of the most impactful use cases for AI in eCommerce to help you get … Read more

45 Ways to Create Better Customer Experiences With Emotion

45-ways-to-create-better-customer-experiences-with-emotion

Recent research by the Temkin Group showed that how a customer feels about an interaction with a company is the most powerful indicator – and driver – of customer loyalty. Compared with customers who have a poor emotional experience, those with a positive one are 6x more likely to purchase again, and 12x more likely … Read more

Why Email Is Essential to Your New Omnichannel Marketing Strategy

Why Email Is Essential to Your New Omnichannel Marketing Strategy

Email is one of the most effective digital communication channels, and delivers the highest ROI of any marketing tactic (email marketing generates $38 for every $1 spent!). It’s also the key to unlocking a consumer’s entire Internet-based life and your new omnichannel marketing strategy. It all starts with the Digital ID. The Digital ID is your pot of … Read more