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Michael Georgiou The success of your content marketing strategy depends on the nature of your content. If your content is good and by good I mean straight out of the top drawer, it will bolster your content marketing efforts. On the other hand, if it is fairly ordinary, your inbound marketing campaign will fall apart faster than … Read more
As a consumer, I HATE retargeting ads because they work so well. As a marketer, I LOVE retargeting ads because they work so well. Tale of retargeting You’re at your desk, daydreaming about being somewhere else. Maybe you wish you were sitting back with a book at the beach. Maybe you wish you were hiking … Read more
Creating content can be an ongoing challenge for startups. Content marketing provides a platform for us to show off our expertise, but it takes a lot of time and effort to pull it off correctly. Quality over quantity is key, but even publishing one blog post per week can be hard when there are so … Read more
Your inbound marketing campaign is a flop. You’re doing what all the experts have told you to do; create regular, engaging content designed for your ideal customers – but no one is listening. You cringe at the thought of walking into your boss’s office to talk numbers. Because there are none. Despite your best efforts, … Read more