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If you want to take your content marketing to the next level, video is the way to go. It’s estimated that by 2022, 82% of all global traffic will be from video. An easy way to venture into video content marketing is through screen recording videos. This is because anybody can create them. You don’t … Read more
Even though you can create both videos and images on Instagram, most businesses opt for creating more images. According to Quintly, 72.6% of all posts on Instagram are images, 16.7% make up videos and 10.7% are carousels (slideshow posts). It makes sense why Instagram users post more images, they take less time to create than … Read more
Are you looking for the best apps for managing social media that won’t cost you an arm and a leg? Choosing the right platform might be harder than you think – here’s a transparent breakdown of which app might actually be the best fit for you. If you want a cost-effective and productive way to … Read more
People are becoming extremely skeptical about everything online. Several factors such as the rise of fake news and online frauds have contributed to this. Hence, if you want to use social media to drive engagement, traffic, and sales, you need to take steps to boost your profile’s credibility. One social network in particular where you … Read more
Do you want more people to recommend your products? Would you like to maximize word of mouth marketing? According to a Nielsen, the most trusted promotional content format is “Recommendations from people I know,” at 83%. Branded websites come in second at 70%, and consumer opinions rank third at 66%. This makes complete sense when … Read more