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How to Align Product, Marketing, and Sales Goals in 2022

How to Align Product, Marketing, and Sales Goals in 2022

The new year is here, which means businesses are reevaluating goals, budget constraints, and roadmaps for the upcoming year. It’s an excellent opportunity to redirect company efforts and eliminate inefficiencies. Unfortunately, in most cases, product, marketing, and sales goals are far from aligned as department heads compete with one another for resources or priority. It’s … Read more

Motivational Marketing: Can it Solve a B2B Marketer’s Biggest Problems?

Motivational Marketing: Can it Solve a B2B Marketer's Biggest Problems?

Motivational marketing is not a new concept, but it is controversial. This strategy marries classic behavioral science, psychology, and the basic needs and desires of humanity into a marketing approach that goes beyond the product or service it’s selling. Motivational marketing goes beyond the basic features and functionalities of a product or service, addressing the … Read more

Semantic Search: What Is It and Why Is It Vital For SEO Today?

Semantic Search: What Is It and Why Is It Vital For SEO Today?

From harnessing AI for SEO to adapting to voice search, marketers need to become more innovative as technology and search engine algorithms evolve. One way to do this is by focusing on gaining a more complex understanding of user intent and the semantics behind search queries. This is critical since search engines use machine learning … Read more

Categories SEO

Is Amassing More Content Going to Help Your Website’s SEO?

Is Amassing More Content Going to Help Your Website’s SEO?

One of the biggest goals for any website owner is to increase traffic to their website through engaging content that is optimized for maximum views. When doing competitive research, you may notice that other businesses in your industry might have a lot of content, which leads to the common belief that more content equals higher search … Read more

Categories SEO