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Nahla Davies 
The new year is here, which means businesses are reevaluating goals, budget constraints, and roadmaps for the upcoming year. It’s an excellent opportunity to redirect company efforts and eliminate inefficiencies. Unfortunately, in most cases, product, marketing, and sales goals are far from aligned as department heads compete with one another for resources or priority. It’s … Read more
Motivational marketing is not a new concept, but it is controversial. This strategy marries classic behavioral science, psychology, and the basic needs and desires of humanity into a marketing approach that goes beyond the product or service it’s selling. Motivational marketing goes beyond the basic features and functionalities of a product or service, addressing the … Read more
From harnessing AI for SEO to adapting to voice search, marketers need to become more innovative as technology and search engine algorithms evolve. One way to do this is by focusing on gaining a more complex understanding of user intent and the semantics behind search queries. This is critical since search engines use machine learning … Read more
Did you know that nearly half of email traffic is considered to be spam? Plus, 30% of your email information becomes outdated in just one year because of obsolete and erroneous data. In today’s competitive landscape, quality data is crucial for every enterprise that leverages email marketing channels. Many marketers put all their resources and … Read more
One of the biggest goals for any website owner is to increase traffic to their website through engaging content that is optimized for maximum views. When doing competitive research, you may notice that other businesses in your industry might have a lot of content, which leads to the common belief that more content equals higher search … Read more