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Nital Shah 
Small businesses face numerous challenges trying to break the mold in this increasingly crowded online world. A notion that is especially true when it comes to ranking in search engines. How do you possibly compete with much bigger brands who have sizeable SEO budgets? Not only is it competitive, but everyone’s using the same tricks. … Read more
Let’s be honest for a second: Keeping a business afloat is becoming more and more challenging with each passing day. The market is crowded with startups, and business owners have to constantly come up with innovative solutions to outsmart and outlast their competitors. The prospects of succeeding aren’t that great either. According to one study, … Read more
Does this sound familiar? You took a swing at Facebook advertising, hoping that it would help you increase your customer base and profits. You tweaked the copy of your ads, used different images, played with the calls-to-action (CTA’s), and so on. But, for some reason, you don’t see any significant return on your investment. It … Read more
By now, you should be well aware of Google AdWords’ capabilities of scaling your business. If you use it effectively, it can improve your brand awareness and considerably boost your leads and revenue. The problem with AdWords is that it can be a bit expensive. There are so many factors that you need to consider … Read more
Link building is regularly a hot topic among marketers and SEO professionals alike. While some call this practice obsolete, others claim that it’s one of the most efficient ways of boosting your search ranking. So, who should you believe? In all honesty, search engines didn’t do a very good job at clearing up the confusion. … Read more