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Rohan Ayyar 
Using data to drive business decisions is certainly not a new concept. Although we think of algorithms as being a modern feature, the first study of patterns and use of inference dates back to the 4th century when Euclid published his theorems in geometry! The first predictive algorithm was created by Carl Gauss, who charted … Read more
Wouldn’t it be great if the customers you acquire kept coming back to buy from your business over and over again? That’s the lure of the subscription business model and the reason why the subscription economy has been booming in the last few years. Data from McKinsey shows the subscription eCommerce market has been doubling … Read more
With advances in martech, we saw B2B sales experts embrace a combination of old and new strategies to propel their companies forward with their own martech stacks. While email continues to be the top choice for lead nurture and customer onboarding, emergent communication channels and media formats are slowly changing the game. Video, for instance, … Read more
So you’re a digital marketer. I’m willing to bet money on the fact that you (or your company) already use email marketing as a key tool in your marketing toolbox. You’re in good company too. Email marketing ranks #1 in the list of methods or tactics used by businesses to reach out to new customers … Read more
Content marketing is one of the most hot-button topics in the business world today. While the concept of content marketing is nothing new, consumer accessibility to brand messaging has accelerated with the evolution of the internet, and the importance of publishing top-notch content has skyrocketed. In fact, a study by Curata found that a colossal 75% … Read more