Rohan Ayyar's Articles
How Predictive Algorithms Are Transforming Data into Decisions
Using data to drive business decisions is certainly not a new concept. Although we think of algorithms as being a modern feature, the first study […]
4 Fatal Flaws That Will Send a Subscription Business Bust
Wouldn’t it be great if the customers you acquire kept coming back to buy from your business over and over again? That’s the lure of […]
5 B2B Sales Tools Your Team Needs for Rapid Growth
With advances in martech, we saw B2B sales experts embrace a combination of old and new strategies to propel their companies forward with their own […]
4 Email Marketing Hacks That Will Help You Stand Out From Your Competition
So you’re a digital marketer. I’m willing to bet money on the fact that you (or your company) already use email marketing as a key […]
How To Make Your Content Stand Out In A Crowded Online Marketplace
Content marketing is one of the most hot-button topics in the business world today. While the concept of content marketing is nothing new, consumer accessibility […]
4 Ways to Beat Your Competition With The Power of Content Marketing
The landscape of online marketing is becoming more competitive by the hour. To survive, every company needs to have an edge of some sort. Small […]
3 Website Hacks to Radically Improve Your Conversion Rates
Is your website getting good traffic but not converting the way you want? Effectively guiding visitors down the conversion funnel is no easy task and […]
4 Uncommon Ways to Nurture Leads With Personalization
When someone lands on your blog and signs up for your email list, they’re said to have converted from your owned media. But what about […]
The No-BS Guide to Increasing Engagement on Your Website
It’s probably easier to build your own website than it is to get an oil change for your trusty car. Well, almost… With the multitude […]
What Content Strategy Will Work For You? (With Examples)
There are so many contrasting views on content marketing and creation, that it is impossible to find your way out, unscathed and unaffected. While some […]