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How Predictive Algorithms Are Transforming Data into Decisions

How Predictive Algorithms Are Transforming Data into Decisions

Using data to drive business decisions is certainly not a new concept. Although we think of algorithms as being a modern feature, the first study of patterns and use of inference dates back to the 4th century when Euclid published his theorems in geometry! The first predictive algorithm was created by Carl Gauss, who charted … Read more

4 Fatal Flaws That Will Send a Subscription Business Bust

Wouldn’t it be great if the customers you acquire kept coming back to buy from your business over and over again? That’s the lure of the subscription business model and the reason why the subscription economy has been booming in the last few years. Data from McKinsey shows the subscription eCommerce market has been doubling … Read more

5 B2B Sales Tools Your Team Needs for Rapid Growth

5 B2B Sales Tools Your Team Needs for Rapid Growth

With advances in martech, we saw B2B sales experts embrace a combination of old and new strategies to propel their companies forward with their own martech stacks. While email continues to be the top choice for lead nurture and customer onboarding, emergent communication channels and media formats are slowly changing the game. Video, for instance, … Read more