Rohan Ayyar's Articles

Wouldn’t it be great if the customers you acquire kept coming back to buy from your business over and over again? That’s the lure of […]

With advances in martech, we saw B2B sales experts embrace a combination of old and new strategies to propel their companies forward with their own […]

So you’re a digital marketer. I’m willing to bet money on the fact that you (or your company) already use email marketing as a key […]

Content marketing is one of the most hot-button topics in the business world today. While the concept of content marketing is nothing new, consumer accessibility […]

The landscape of online marketing is becoming more competitive by the hour. To survive, every company needs to have an edge of some sort. Small […]

Is your website getting good traffic but not converting the way you want? Effectively guiding visitors down the conversion funnel is no easy task and […]

When someone lands on your blog and signs up for your email list, they’re said to have converted from your owned media. But what about […]

It’s probably easier to build your own website than it is to get an oil change for your trusty car. Well, almost… With the multitude […]

There are so many contrasting views on content marketing and creation, that it is impossible to find your way out, unscathed and unaffected. While some […]

Content marketing has exploded in the last couple of years. The platforms to create new content, curate existing content, and publish all of it to […]