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Rohan Ayyar 
The landscape of online marketing is becoming more competitive by the hour. To survive, every company needs to have an edge of some sort. Small businesses need an edge just to make a name for themselves. Big enterprises need an edge to win over more customers and retain existing ones. The harsh reality is, it takes a … Read more
Is your website getting good traffic but not converting the way you want? Effectively guiding visitors down the conversion funnel is no easy task and there is no magic formula to success. Ecommerce is a trillion-dollar industry. In the United States alone, online sales are expected to reach $523 billion by 2020. This could mean … Read more
When someone lands on your blog and signs up for your email list, they’re said to have converted from your owned media. But what about that funny piece you wrote on BuzzFeed, or that awesome Facebook post that came from a spontaneous idea? How will you nurture leads from discovery to conversion when the content … Read more
It’s probably easier to build your own website than it is to get an oil change for your trusty car. Well, almost… With the multitude of website building platforms, plug-and-play components and hosting services available today, a slick website that does what you actually want it to do is not a back-breaking project anymore. But … Read more
There are so many contrasting views on content marketing and creation, that it is impossible to find your way out, unscathed and unaffected. While some say ‘tis the year of video marketing, others insist email marketing was and is the best way forward. On top of that, there is an ever-going war on the length … Read more