Ronita Mohan, Author at Jeffbullas's Blog

2020 August 19 by Ronita Mohan

User-generated content (UGC) has become a reliable method for brands to build relationships with their customers. Sourced from consumers and followers, UGC adds an extra dimension to marketing efforts by diversifying the type of content that brands share on their accounts. By curating UGC, marketers also decrease the amount of content they need to create … Read more

The Ultimate Guide to Optimizing Your Images for Visual Searches

2020 May 13 by Ronita Mohan

The way users search for content and products is becoming much broader. People are no longer simply typing in requests – they’re using their voices and looking for matching visuals. Image search has grown 60% in recent years, becoming popular through platforms like Google Lens, Pinterest Les, and Bing image search. This means that marketers … Read more