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5 Tips for Optimizing Your Blog for Mobile

Here’s a riddle for you: what do a restaurant, park, bus, and a dinner table have in common? If you guessed, “Everyone sitting around / standing on / walking through them is staring at a smartphone,” ding ding ding! I’ll leave aside my musings on what this means for our society as a whole, and … Read more

What is the Future of Social Media?

Much has been written about Facebook’s acquisition of the rapidly growing WhatsApp. At a total purchase price of $19 billion, it’s one of the largest in history, and some harbingers of doom would say, yet another sign that we’re back in a dot com era bubble. However, this particular merger is no AOL-Time Warner, nor … Read more

4 Ways to Create Sticky Content

You’d be hard pressed to find a marketer — or a business owner or a CEO for that matter — who hasn’t been told their content needs to be sticky. Sticky content, after all, is one of today’s most cost effective tools for capturing reader eyes, sending traffic to your page or store and driving … Read more

5 Twitter Marketing Tactics for Building a Huge Fan Base

If there’s one group that’s well-versed in developing large and loyal audiences on Twitter, it’s bloggers. They do, after all, have a content strategy built into their title — ahem blogging — which means that even when they’re promoting their personal brand, it’s more likely to be with content that their followers find helpful or … Read more