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The 3 Skills You Need to Truly Take a Brand Global

The 3 Skills You Need to Truly Take a Brand Global

Back in 1943, a 17-year-old boy Ingvar from Sweden opened a small business. The selection of products was very random – pens, wallets, watches, picture frames, and nylon stockings. Everything that people needed Ingvar sold at reduced prices. Eight years later, the young business owner saw an opportunity to sell furniture. Of course, the competition … Read more

How to Use Social Data to Launch a Successful Marketing Campaign

How to Use Social Data to Launch a Successful Marketing Campaign

Social media defined the most successful marketing campaigns in 2019. Remember Popeyes chicken sandwich promotion campaign on Twitter? Image Source: Twitter Popeyes managed to sell all their chicken sandwich supplies over several weeks. As a result, their Twitter promotion campaign turned out to be a $65 million win. And it’s not just the competition between … Read more