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Sherry Gray's Articles

How to Make Your Marketing Personal (But Not Creepy and Weird)

How to Make Your Marketing Personal (But Not Creepy and Weird)

Sometimes it’s a struggle for brands to walk that fine line between personal/friendly and creepy/weird. It’s really hard to strike the right balance when it comes […]

6-essential-tips-to-create-more-valuable-content

6 Essential Tips to Create More Valuable Content

Quality content may mean different things to different people. In real life, there’s no hard definition. In one instance, readers may find short, focused content […]

9 Unexpected Ways to Ramp Up Marketing Productivity

Fair warning: You may think I’ve lost my mind after reading this, but science backs me up. Almost every person reading this works too hard. […]

Uber-Targeted Social Media Strategies

In theory, more followers means more eyes on your content… But savvy marketers know that doesn’t always work out. To be effective, you need engaged […]

7 Tactics to Write Quality Content Your Audience Will Love

The debate is over. We’ve all bought our tickets. Creating quality content is the most effective way to market a business. Even the big retailers and B2Bs […]