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Sherry Gray 
Sometimes it’s a struggle for brands to walk that fine line between personal/friendly and creepy/weird. It’s really hard to strike the right balance when it comes to achieving a memorable tone of voice. This is, in part, because you have access to thousands of pieces of information about your customers. You probably know who they are down to … Read more
Quality content may mean different things to different people. In real life, there’s no hard definition. In one instance, readers may find short, focused content that answers one specific question very well valuable. In another, a long, detailed post presenting a well-reasoned point of view might be exactly what they are looking for. If your … Read more
Fair warning: You may think I’ve lost my mind after reading this, but science backs me up. Almost every person reading this works too hard. We are connected 24/7. We work during our commutes, at the dinner table, before breakfast and after dinner. And we may be spending more time to get less done. If … Read more
In theory, more followers means more eyes on your content… But savvy marketers know that doesn’t always work out. To be effective, you need engaged followers, people who are so interested in your content they will read it, comment, and share with their audience. In other words: It’s not the size of the boat, it’s … Read more
The debate is over. We’ve all bought our tickets. Creating quality content is the most effective way to market a business. Even the big retailers and B2Bs are on board. But, questions of quantity and quality still linger. How can I produce the right volume of valuable, sharable content? The truth is, you can pump out a … Read more