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Silvio Porcellana 
Chatbots and automated virtual assistants are the new tools that are taking social media by storm, changing how people worldwide interact online. Conversational marketing is the way big brands and smart small to medium businesses are reaching wider audiences, engaging more and better with their prospects, closing more deals, and offering better support to their … Read more
Just about everything about mobile is spontaneous and immediate, except for one thing – the strategy. In fact, mobile marketing is not about improvising an idea and testing it out sporadically. Creating a good mobile strategy means expanding horizons, time and tools in order to achieve significant results. A series of actions must be studied … Read more
Ok marketers, the year’s in full swing so it’s time to get your mobile strategy in shape. In 2015, mobile traffic for the first time exceeded that of desktop. 100% of Facebook’s revenue growth comes from smartphones and tablets. Plus, with Mobilegeddon, Google has conveyed a strong message… “Non-mobile-friendly sites will disappear from top results” … Read more