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Sookie Shuen Whatever it is, the budget you put in place for your marketing for the year ahead will shape the results you achieve. Now is the ideal time to define your marketing approach and the budget that will support it. In a recent Toluna survey of businesses, 40% of businesses surveyed stated that they did not … Read more
The game has changed! The power of the internet means it’s now possible to build a broader and more profitable online audience by carefully applying some specific approaches and techniques. All it takes is confidence and an internet connection. According to new research, 78% of internet users conduct product research online (Source: Hubspot). This has … Read more
Like most businesses, you will probably have your marketing plan for 2012 already in place. But have you built your plan so that you’re ready to respond to the latest market trends? While it’s important to stay focused, it’s equally as important to be prepared for the opportunities and challenges that will come from the … Read more