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Sunny Rodriguez One of the golden rules of marketing is “know your target market”. So when crafting brand messages the more relevant the communication the higher the chance of engagement and hence increased sales. Facebook has an advantage over almost any other social network because on sign up you hand over a full suite of demographic information that is … Read more
There are many misconceptions regarding social media among B2B marketers. Among the most common is from people who feel that social, while interesting, is best suited for B2C brands. Fact is, there are many B2B companies using social media to great effect today- not only for relationship building, but to drive bottom-line sales. The simple … Read more
In the world of social media there are few mediums that go untouched, but there are those that are significantly more prominent than the others. Facebook and Twitter being the reigning kings and others trailing behind with users unsure of what to do. However, Pinterest is proving to be an extremely useful tool for businesses … Read more