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10 Irresistible Lead Magnet Ideas To Grow Your Email List

10 Irresistible Lead Magnet Ideas To Grow Your Email List

Email is still one of the most powerful and valuable assets of any online business. Any blog or business that is trying to market or move products online needs to collect email addresses and nurture their email list. The first step towards building an email list is offering a sign-up form on your website, where people can submit their email address … Read more

12 Common Misconceptions about Content Marketing

I don’t know everything about content marketing – no one does. Sometimes we are tempted to think we do but when the truth comes home there is always a lot more to learn about content marketing’s role on the social web. The concept is constantly evolving and we content marketers will strive to perfect it … Read more

11 Reasons Why Social Business is Like Dating

My brother Jonathan (with whom I founded exploreB2B) often describes our platform as a “dating site for businesses.” This is one reason why, in a recent interview conducted by my colleague Erin for her ‘Unraveling Social Business’ series, her interview with Michael Brenner came as such a pleasant surprise. In talking about an effective social … Read more

15 Common Mistakes in Social Media Marketing

As digital media continues to integrate into our lives, business executives, freelancers and professionals from all walks have started to use social media to engage in content marketing. And while some of us have more experience than others in the social media game (I had very little when I began exploreB2B), as we accept the … Read more