Tara Hornor's Articles

The band Smashing Pumpkins decided to engage their fans through a visual social media marketing campaign. The campaign was designed to draw in fans by […]

Some of us are more sensitive than others. Make a negative comment and some people will break into tears. Some will take it on board […]

You’ve seen them before, even if you didn’t know what you were seeing: #hashtags have become much of a trend on the Internet within the […]

Once upon a time, you could launch mass email campaigns with the assumption that a significant portion of the emails would find their way to […]

If you have a website or a blog, you engage in content marketing every time you publish a page or post – whether you realize […]