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Tara Hornor The band Smashing Pumpkins decided to engage their fans through a visual social media marketing campaign. The campaign was designed to draw in fans by asking various questions about the songs the band was about to release. The fans were asked to design visual representations or texts interpreting various titles. The social media campaign, titled … Read more
Some of us are more sensitive than others. Make a negative comment and some people will break into tears. Some will take it on board and modify their behavior. Others will turn into an attack dog and bite right back. If you are a business then that approach is maybe not optimal if your brand is … Read more
You’ve seen them before, even if you didn’t know what you were seeing: #hashtags have become much of a trend on the Internet within the past few years. Starting on the social networking website Twitter, other social media sites have picked up on using them as well.These include the hot social media sites such as … Read more
Once upon a time, you could launch mass email campaigns with the assumption that a significant portion of the emails would find their way to a desktop computer. But no longer. Smartphones have changed the game. To better understand the challenges you now face, let’s carefully consider the perspective of the smartphone user. Enter Pete, … Read more
If you have a website or a blog, you engage in content marketing every time you publish a page or post – whether you realize it or not. As the business world continues to evolve with the Internet age, content blogging has become a booming market. However, many small businesses are making a lot of … Read more