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Victor Ijidola 
Omnichannel advertising is not news anymore. You probably know by now that advertising through multiple channels gets a better ROI. But where it gets tricky is deciding which channels to spend your advertising budget on. Almost all paid advertising channels are touted to generate results. Channels like Instagram Ads, Facebook Ads, AdWords, etc. are all … Read more
Savvy marketers avoid unpleasant surprises through survey data, identifying what their audience want more or less of and running marketing campaigns accordingly. The UK government says: “Market (or survey) data should shape your plans. For example, it could show you that a country you were planning to move into has too much competition or falling … Read more
Conversion optimization tools are estimated to have an average ROI of 223%. And that is totally expected as they’re largely responsible for most conversions and revenue. However, CRO tools are more expensive than many other marketing tools, too (as you’ll soon see in this article). And there are so many of them out there. But … Read more
Case studies are a goldmine for businesses when it comes to sales. In fact, according to the Content Marketing Institute and MarketingProfs 2016 B2B content marketing report, 65% of B2B companies say case studies are even more effective than blog posts, videos, infographics and other forms of content. They are the most believable marketing material out … Read more
It happens all the time. You spend hour after hour building a website that people will love and buy from. Then you launch – with your expectations set pretty high – only to hear nothing but the infamous crickets at the end of the day. Frustrating, right? That’s an understatement! However, if this is something … Read more