Victor Ijidola's Articles
5 Powerful Paid Advertising Channels To Use In 2019
Omnichannel advertising is not news anymore. You probably know by now that advertising through multiple channels gets a better ROI. But where it gets tricky […]
The Undeniable Power of Survey Data Backed by 5 Marketing Case Studies
Savvy marketers avoid unpleasant surprises through survey data, identifying what their audience want more or less of and running marketing campaigns accordingly. The UK government […]
How To Boost Your ROI By 223% With Conversion Optimization Tools
Conversion optimization tools are estimated to have an average ROI of 223%. And that is totally expected as they’re largely responsible for most conversions and […]
4 Easy Ways to Get Your Customers To Provide Case Studies
Case studies are a goldmine for businesses when it comes to sales. In fact, according to the Content Marketing Institute and MarketingProfs 2016 B2B content marketing […]
How High-Growth Brands Convert Website Traffic With Ease
It happens all the time. You spend hour after hour building a website that people will love and buy from. Then you launch – with […]
How to Leverage Gated Content to Boost Conversions
Should we ask something from users before they gain access to this tool or content? If so, at what stage should we gate it… when they go […]
How to Find Freelance Writers That Will Fuel Your Content Marketing Results
Sometimes it’s best to have your in-house team handle all your content-related projects – especially if they’ve worked with you long enough to know what […]