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Will Blunt 
Blogging is sucking the life out of you. Every time you hit publish, it all just starts again. Again… and again. Like a never ending loop, you sit down to write and it feels like groundhog day. Your brain is fried, you’re out of ideas and your audience is impatiently waiting for more content. But … Read more
A lot of sweat and tears can go into a great article. But even if you spend hours creating a masterpiece, its fate still depends on one thing: the headline. If a headline doesn’t attract interest, people won’t click. And if people don’t click, no one will read your great article. So if you want … Read more
Pretty much everything you do online has to do with content – whether you’re creating landing page copy, a blog post, or a technical product description. And while SEO copywriting used to be a specific skill you’d seek from employees, freelancers, and yourself, it’s now something you can ‘outsource’ to software. At least, that’s the … Read more
Taking a sneak peek at your competitors’ site traffic is the best way you can discover relevant benchmarks for assessing your own digital marketing performance. For instance, reporting to your boss (or client) that your traffic grew by 10% sounds great. But if you’re dealing with business-savvy people (and I hope you are), they’ll immediately … Read more
As far as SEO tools go, there are two pack leaders: Ahrefs and SEMrush. They’re both powerful tools that provide resources to find the perfect keywords, optimize your content, and improve your rankings. Using one of these tools can put an end to the guessing game of choosing keywords and hoping they perform well. There … Read more