Yoav Vilner, Author at Jeffbullas's Blog

2019 February 72017 February 2 by Yoav Vilner

The Art of Marketing: 5 Lessons We Can Learn From Communicating Through Design

Appearance dictates how we form perceptions of the things we encounter, from people, to product packaging, to the places around us and beyond. Since the importance of appearance has been instilled in our cognitive development within the first few years of our lives, it’s no wonder that visual elements play a crucial role in our susceptibility … Read more

3 Ingenious Ways to Create Data-Driven Marketing Campaigns

2017 April 242016 July 21 by Yoav Vilner

Marketing as we once knew it is dead. In the past, brands that shouted the loudest, gave the most incentives, and had the most authority in their fields won the battle. But today, we haved moved to a more customer-centric era in which your brand’s value is determined by its ability to connect to your … Read more