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Zac Johnson's Articles

How eCommerce Sites Must Deal With Accessibility in the Age of Coronavirus

How eCommerce Sites Must Deal With Accessibility in the Age of Coronavirus

As more and more people are self-isolating or self-quarantining at home, the web has become even more essential. Everyone is (supposed to be) staying home […]

5 Of The Best Sources For Digital Marketing News Online

5 Of The Best Sources For Digital Marketing News Online

It may have once been the case that it was difficult to find the information you wanted because that information was scarce. Or maybe it […]

15 Crazy and Interesting Facts About Blogging and WordPress

Blogging. What was once simply a means for writing down thoughts and sharing individual opinions with the world, is now a multi-billion dollar industry and […]

9 Ways to Build a Better Brand Identity for Your Business

In the world of business, both online and offline, it doesn’t pay to be a wallflower. You don’t want to blend into the background, because […]

How to Drive More Business With Mobile App Optimization

How to Drive More Business With Mobile App Optimization

It used to be the case that the “mobile web” was almost entirely separate from the “main” part of the Internet. This was back when […]

5 Ways to Get Your Visitors More Engaged With Site Personalization

5 Ways to Get Your Visitors More Engaged With Site Personalization

User engagement is everything. It’s quite a direct statement to make, but at the end of the day, that’s what it really comes down to. […]

3 Ways That Site Answers, Feedback and Customer Service Are Winning Over New Customers

3 Ways That Site Answers, Feedback and Customer Service Are Winning Over New Customers

Long gone are the days when brands could simply rest on their laurels, blast out marketing messages, and wait for the customer orders to come […]

Mobile App Attribution 101 - A Quick Start Guide For Site Owners

Mobile App Attribution 101: A Quick Start Guide For Site Owners

Data is the name of the game. There’s a reason why so many of the world’s top tech companies are essentially data companies. From Facebook […]

What Is Website Accessibility and Why Does It Matter

What Is Website Accessibility and Why Does It Matter?

In so many ways, the Internet has been the great equalizer. While it would have been almost impossible for the average person to reach an […]

7 Ways Authentic Reviews Grow Brand Trust and ROI

7 Ways Authentic Reviews Grow Brand Trust and ROI

The modern digital economy certainly does not operate in a vacuum. You cannot simply release a product out in the wild and keep your fingers […]