Zac Johnson's Articles

9 Ways to Build a Better Brand Identity for Your Business

In the world of business, both online and offline, it doesn’t pay to be a wallflower. You don’t want to blend into the background, because […]

How to Drive More Business With Mobile App Optimization

It used to be the case that the “mobile web” was almost entirely separate from the “main” part of the Internet. This was back when […]

5 Ways to Get Your Visitors More Engaged With Site Personalization

User engagement is everything. It’s quite a direct statement to make, but at the end of the day, that’s what it really comes down to. […]

3 Ways That Site Answers, Feedback and Customer Service Are Winning Over New Customers

Long gone are the days when brands could simply rest on their laurels, blast out marketing messages, and wait for the customer orders to come […]

Mobile App Attribution 101: A Quick Start Guide For Site Owners

Data is the name of the game. There’s a reason why so many of the world’s top tech companies are essentially data companies. From Facebook […]

What Is Website Accessibility and Why Does It Matter?

In so many ways, the Internet has been the great equalizer. While it would have been almost impossible for the average person to reach an […]

7 Ways Authentic Reviews Grow Brand Trust and ROI

The modern digital economy certainly does not operate in a vacuum. You cannot simply release a product out in the wild and keep your fingers […]

The Top 4 eCommerce Tools to Boost Conversions and Engagement

eCommerce has always had a big problem – engagement. The introduction of online shopping removed the one-on-one experience customers received in-store and with no one […]

5 eCommerce Tools and Resources to Boost Branding and Conversions

No matter where you look online, someone is talking about how great running an eCommerce business is. Amazingly enough, they all want to teach you how […]