Zac Johnson's Articles

Blogging. What was once simply a means for writing down thoughts and sharing individual opinions with the world, is now a multi-billion dollar industry and […]

In the world of business, both online and offline, it doesn’t pay to be a wallflower. You don’t want to blend into the background, because […]

It used to be the case that the “mobile web” was almost entirely separate from the “main” part of the Internet. This was back when […]

User engagement is everything. It’s quite a direct statement to make, but at the end of the day, that’s what it really comes down to. […]

Long gone are the days when brands could simply rest on their laurels, blast out marketing messages, and wait for the customer orders to come […]

Data is the name of the game. There’s a reason why so many of the world’s top tech companies are essentially data companies. From Facebook […]

In so many ways, the Internet has been the great equalizer. While it would have been almost impossible for the average person to reach an […]

The modern digital economy certainly does not operate in a vacuum. You cannot simply release a product out in the wild and keep your fingers […]

eCommerce has always had a big problem – engagement. The introduction of online shopping removed the one-on-one experience customers received in-store and with no one […]

No matter where you look online, someone is talking about how great running an eCommerce business is. Amazingly enough, they all want to teach you how […]