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Zac Johnson's Articles

5 Ways to Get Your Visitors More Engaged With Site Personalization

5 Ways to Get Your Visitors More Engaged With Site Personalization

User engagement is everything. It’s quite a direct statement to make, but at the end of the day, that’s what it really comes down to. […]

3 Ways That Site Answers, Feedback and Customer Service Are Winning Over New Customers

3 Ways That Site Answers, Feedback and Customer Service Are Winning Over New Customers

Long gone are the days when brands could simply rest on their laurels, blast out marketing messages, and wait for the customer orders to come […]

Mobile App Attribution 101 - A Quick Start Guide For Site Owners

Mobile App Attribution 101: A Quick Start Guide For Site Owners

Data is the name of the game. There’s a reason why so many of the world’s top tech companies are essentially data companies. From Facebook […]

What Is Website Accessibility and Why Does It Matter

What Is Website Accessibility and Why Does It Matter?

In so many ways, the Internet has been the great equalizer. While it would have been almost impossible for the average person to reach an […]

7 Ways Authentic Reviews Grow Brand Trust and ROI

7 Ways Authentic Reviews Grow Brand Trust and ROI

The modern digital economy certainly does not operate in a vacuum. You cannot simply release a product out in the wild and keep your fingers […]

The Top 4 eCommerce Tools to Boost Conversions and Engagement

The Top 4 eCommerce Tools to Boost Conversions and Engagement

eCommerce has always had a big problem – engagement. The introduction of online shopping removed the one-on-one experience customers received in-store and with no one […]

5 eCommerce Tools and Resources to Boost Branding and Conversions

5 eCommerce Tools and Resources to Boost Branding and Conversions

No matter where you look online, someone is talking about how great running an eCommerce business is. Amazingly enough, they all want to teach you how […]

Digital Adoption 101 - How To Reach Digital Marketing Nirvana With Your Business

Digital Adoption 101: How To Reach Digital Marketing Nirvana With Your Business

If your business doesn’t adapt to the changes within its own industry, it’s destined to fail. This is something we continue to see time and […]

5 Marketing Case Studies and Guides To Improve Your ROI In 2019

5 Marketing Case Studies and Guides To Improve Your ROI In 2019

If we’ve learned anything from online marketing and running a business on the internet, it’s that there are always new and exciting ways to make […]

9 Business Resources and Tools That Will Explode Your Branding in 2019

9 Business Resources and Tools That Will Explode Your Branding in 2019

Something that you’ll learn very quickly, especially online, is that branding is of utmost importance. You need to have a strong and consistent brand to […]