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I have been aware of the benefits of social media for a while now and have used this blog as a pulpit and soapbox to shout from this digital hilltop. I have personally experienced the power of this new media to accelerate brand awareness and to spread my stories. You can exhort and preach to … Read more
There is a lot to like about Twitter with its simplicity and efficiency and part of its attraction is that it doesn’t over complicate things (it leaves that to the third party applications). Twitter is a very efficient way way of communicating and it is instant and compact at 140 characters. You can communicate publicly … Read more
In the corner of my office sits a dull dedicated technology device called a “Fax Machine”, its real name is in fact “Facsimile”. It’s presence is tolerated in case we need to communicate when Facebook fails, the SMS feature on my phone implodes or the email goes down. It occasionally does make whirring noises and … Read more
Comscore have just released their latest report “The 2010 Digital Year In Review” and it makes interesting reading and it answers many questions including How are people spending their digital media consumption time? What new and emerging technologies and services are capturing the attention of the market place? So what do the insights and numbers … Read more
There are many ways to use Twitter and we are still figuring out the rules. What I really like about social media is that it is still so new that you can make up your own rules as you go with an eye on what works and what doesn’t and I like that because I … Read more