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8 Steps To Demonstrate Positive Return On Investment For Social Media Marketing

Social Media Marketing’s ROI (Return on Investment) has been discussed on the web in blogs and websites and comments are frequently heard such as “You can’t measure the ROI of social media marketing” One commentator from the Search Engine Land website says that even if you can’t measure the increase in sales or reductions in costs that are an essential element of measuring ROI … Read more

30 Predictions Of The Future For Twitter

The direction Twitter will go will be determined not just by “Twitter” the company but by the market forces and its users and especially the trends in Social Media, Search and Social Search. The emergence of Twitter Lists in the last few days is producing some interesting dynamics regarding influence real or perceived on Twitter. Some obvious trends … Read more

45 Social Media Trends and Predictions

As I was writing this article about Social Media trends I remembered a quote that I had come across a while back from Bill Gates of Microsoft… “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don’t let yourself be lulled into inaction.” … Read more

Vote Now: Do You Think YouTube Video Is Important In Social Media Marketing?

It was when I was reading a Comscore report on how many online videos that the US consumer was viewing each month that I came to a realization that “being found online” was not just about “textual content” anymore but that video was the new “teeming hotspot”. The latest generation don’t so much as read but “watch videos”   I was raised  … Read more