"Join over 25 million other readers that have been educated and inspired to transform their life and business"

Twitter, Obsession and Jennifer Aniston

I heard today that the reason Jennifer Aniston dumped her boyfriend John Mayer was due to his obsession with Twitter as reported in the Daily Telegraph as well as mentioned in Mashable. I also have observed  people’s use of  Facebook as also verging on obsessive.  So why are social media sites like Twitter and Facebook  so popular?  It is … Read more

Marketing Leverage using a Twitter Lever

I was talking to a friend the other day and she asked me “what is twitter about?” Well my answer went like this. “Well it’s a micro blog that has a limit of a 140 characters that enables you to announce to all your followers in a broadcast what you are doing like, launching a new product that’s exciting … Read more

"The World is Hanging Up"

I was involved recently with a telecommunications company that had been operating with no web site  for nearly a year and its main form of marketing was cold calling …you know the type that call you in your office or home and offer you… that special latest mobile phone deal. So what was their target market.. every business … Read more