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Everyone has within them the desire and the means to make life a masterpiece, it maybe hidden in the recesses of their soul or buried amongst the pain of living an existence but it is there waiting to be discovered. The challenge for a lot of people is that they prefer security over the unknown … Read more
It was only 2 years ago when I first registered with Facebook and found friends from college and colleagues that I hadn’t seen in over 20 years. I think this feature of Facebook to almost magically reconnect you with old classmates after so long is what amazes and surprises people about this social media network. … Read more
Unless you’ve just been to see ‘The Social Network’ or read the book – the tellingly titled ‘The Accidental Billionaires’ – on which the movie’s screenplay was based, it’s easy to forget that Facebook, still the big daddy on the social networking scene, was only launched in 2004. It wasn’t the first social media platform, … Read more
Social media marketing is changing the marketing landscape so fast that companies are struggling to adapt their strategies and tactics. What worked in 2001 or even last year is becoming less and less effective. Planning to publish a PR article in six months with traditional print media could mean completely missing the marketing window of … Read more
I don’t know if you have noticed, but the way we communicate is changing. We used to have one choice and it was the telephone and if you wanted to contact someone, have a conversation or make a sales call then the phone was ‘it’. Along came email with the birth of the internet and … Read more