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Padding Out your Marketing Message with some Light Relief

This is an actual letter from an Austin woman sent to American company Proctor and Gamble regarding their feminine products. She really gets rolling after the first paragraph. It’s PC Magazine’s 2007 editors’ choice for best webmail-award-winning letter. Dear Mr. Thatcher,     I have been a loyal user of your ‘Always’ maxi pads for over 20 yearsand I … Read more

London vs New York, Which City has the Worst Twitter Manners?

Well,  just for fun the other day I was looking at the top Twitterers by City and Country and at first glance noticed that there seemed to be a bit of a difference between Followers and  Following (in Twitter terms) between “New York” and “London” as expressed in ratios. It struck me that it seemed to be significant, so … Read more

Facts and Figures on Twitters Amazing Growth of over 1300%

 I decided to have a  look at the “Twitter Phenomenon” by looking at some interesting facts and figures  and it was quite a revelation. I looked at Growth Rates in comparison to other social media Subscribers by Country Country interest in Twitter as measured by Google searches The USA has the largest Twitter user base due to … Read more

Twitter, Obsession and Jennifer Aniston

I heard today that the reason Jennifer Aniston dumped her boyfriend John Mayer was due to his obsession with Twitter as reported in the Daily Telegraph as well as mentioned in Mashable. I also have observed  people’s use of  Facebook as also verging on obsessive.  So why are social media sites like Twitter and Facebook  so popular?  It is … Read more

Marketing Leverage using a Twitter Lever

I was talking to a friend the other day and she asked me “what is twitter about?” Well my answer went like this. “Well it’s a micro blog that has a limit of a 140 characters that enables you to announce to all your followers in a broadcast what you are doing like, launching a new product that’s exciting … Read more