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A question I often hear is how do you create great unique content? What most people and companies don’t realise is that they have great content it just happens to be offline in Silos, files on computers that are waiting to be repurposed for online. It can be interviews or press releases that can be edited, summarized … Read more
So “How Do You Measure Twitter Influence?” .. Is it worth attempting to put a metric to? This question is becoming more relevant and will continue to be increasingly important as the growth of Twitter climbs,the worldwide takeup continues to spread and its entanglement with other social media platforms. “Twitter Influence” could become a powerful and significant part of your … Read more
The influence of Social Media and its ability to transcend different communities and spread your brands message is pervasive through the viral ability of the medium to enable people, companies, groups and communities passing your content and message on, especially if they see it is of a value and helps them solve problems. Your link … Read more
A conversation I constantly have with my clients is how important unique great content is to helping them “Getting Found Online” so when the study by “Online Publishers Association” came across my screen recently, it was good to find more hard numbers to back up the evangelism. The study on online activity titled the “Internet Activity Index” released by the … Read more
A while back I came upon a YouTube video by Jason Goldberg the founder of socialmedian (which was bought recently by Xing , a Social Networking site ). The essence of his strategy and success was a principle called “Just Ship It” which is a rather novel approach to building a company where normally just adding a feature to a single product for … Read more