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I came across a video blog post by Hubspot this week and it reminded me of how increasingly important online video is becoming to “getting found online”. The post was a YouTube Video from 12 months ago by Hubspot that had been recorded during an internal ofline “Twitter Training” class for staff and it was quite funny … Read more
I recently wrote a post about 28 Reasons Why The CEO Is Afraid Of Social Media and I received a lot of comments from people about how they often heard some of these reasons, either as internal advocates of Social Media or as external consultants. They said they came up against CEO’s and management that were afraid of the conversations they might hear on social … Read more
I have seen this headline circulating over the last week on Twitter and the blogs and so I decided that I would have a closer look at it. “Twitter Study Reveals Interesting results about Usage..40% are Pointless Babble” by Pear Analytics Well this is my take on this “Headline” and its eye catching emotive perspective. (by the way … Read more
I thought I knew who was in charge of Social Media in corporations until I came across this survey conducted by ipressroom.com with support by the PRSA which interviewed 278 public relations, marketing and human resources professionals to identify trends regarding their approach to social media. The breakdown of the companies surveyed by revenue was as follows 14% of the companies had revenue in excess … Read more
Why has Social Media captured the imagination and participation of so many people with up to 40% plus of the Internet population in some English speaking, developed countries creating a personal Facebook page. This is a social phenomenon worth contemplating and looking at, as this reveals a lot about who we are as human beings living on a planet wanting to communicate our … Read more